Interesting story on AOL today – they are planning on launching a new service titled In2TV that will release 40 old WB shows online in January free to all.

America Online and Warner Bros. today will announce an ambitious initiative to make scores of old WB programs available on demand on the Web. Streams of the programs will be available for free to all online users.

AOL will launch the service, dubbed In2TV, in January with at least 40 old shows, ranging from the campy “Wonder Woman” to the cult favorite “Babylon 5,” to the family drama “Eight is Enough.” AOL plans to roll out around 60 additional programs throughout the year.

This shows that companies are starting to figure out how to monatize the long tail.

 Leave a Reply

(required)

(required)

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

   
© 2011 gregtyree.com Suffusion theme by Sayontan Sinha