MSN to get a new personality

MSN’s new GM John Nicol discusses how they will transform the site into an entertainment powerhouse. The quote that catches my eye is below.

“It’s not a complete overhaul, in the sense that we have a solid foundation with many users,” he said. “What you will see permeate the site is a whole new personality built around video and user-generated content.”

They have some stiff competition that aleady exists with Yahoo, Google and AOL and you can certainly expect the next wave is under development so we will see if MSN can get anywhere with their new personality.