Why can’t I upgrade my Quicken?

So I noticed in the last few days that Quicken 2007 for the Mac was released. Since I tend to stay on top of versions I went to the site to check it out.

Well there are links to purchase of course but you can’t get to the upgrade pricing without a ‘priority code.’ Now it says to get this from the email or mailer you received, but what if I want to buy this without having to wait for something to come to me?

I don’t understand why companies make it hard to give them your money.