Well a good day of redemption for the Moleskine brand. It was sold back to a French company for 60 million Euros. Not bad for a brand that was more or less gone back in 1998 when a couple of Italians bought it. I am sure that blogs and the Internet helped with the recovery, most of the marketing for these fabulous notebooks comes from users (like myself – in my office at work I have at least three different styles at the ready when the current one is full). I know around the conference rooms these days it is hard to sit in a meeting and not see several around the table.
From the Church of the Customer Blog.
