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Moleskine sold back to the French

August 8th, 2006 · No Comments

Well a good day of redemption for the Moleskine brand.  It was sold back to a French company for 60 million Euros.  Not bad for a brand that was more or less gone back in 1998 when a couple of Italians bought it.  I am sure that blogs and the Internet helped with the recovery, most of the marketing for these fabulous notebooks comes from users (like myself - in my office at work I have at least three different styles at the ready when the current one is full).  I know around the conference rooms these days it is hard to sit in a meeting and not see several around the table.

From the Church of the Customer Blog.

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