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One trillion

July 25th, 2008 · No Comments

1,000,000,000,000 equals one trillion, which of course is quite a lot.  Well Google commented today that they have this many active URL’s in their index.  Back in 2000 they hit the billion mark and the first index in 1998 had only 26 million pages.
How do we find all those pages? We start at a set [...]

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So is it the Short Head then?

July 2nd, 2008 · 1 Comment

OK, so now we have a  counterpoint to "The Long Tail" from a few years ago.  While I read and bought in to the premise that the Internet was helping to free everyone to explore and engage with the vast catalogs available thanks to digital distribution we now have a new report to consider.
Anita Elberse [...]

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Online ad spend continues to grow

March 31st, 2008 · No Comments

I read over this from a friend at Armchair and then caught this from PaidContent this morning and it is comforting to see a silver lining in the current economic situation.
Both pieces reference a few stories that illustrate how the digital space continues to grow and ad spend continues to increase despite the larger woes. [...]

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